Alfie Han

I’m Alfie Han — illustrator and character designer from Seoul, now based in New York.

I design characters and build stories that live across media: from global IPs for K-pop artists to playful, original worlds of my own.

At HYBE, I developed character IPs tied to major music artists, creating illustrations, merchandise concepts, and style guides.
Before that, I worked at LINE Plus, crafting visuals and content for the global market.

Now I’m focused on expanding my work into collaborations with brands and publishers — creating characters and illustrations that connect with audiences, whether through collectibles, campaigns, or immersive projects.